Press Releases
For Immediate Release
Phoenix Motorcars Selects Wilkin Guge Marketing to Drive Branding & Awareness Efforts
Claremont/Ontario, Calif., January 17, 2007 - Phoenix Motorcars Inc., an industry leader in the manufacture of zero-emission, freeway-speed vehicles, has selected Claremont-based Wilkin Guge Marketing as its agency of record, according to a joint announcement made today by both companies. Wilkin Guge will work with Phoenix Motorcars to develop and implement a branding initiative and a fully integrated marketing communications campaign to strategically support the company’s efforts in marketing, media and public relations, and customer relationship management.
“We are looking to aggressively grow our business, and we are very excited about the opportunity provided by this partnership,” said Bryon Bliss, vice president of sales and marketing at Phoenix Motorcars. “From our first meeting with Wilkin Guge, we realized our teams had great chemistry and synergy. We have already experienced that Wilkin Guge delivers great creative under very tight deadlines.”
Wilkin Guge Managing Partner and Brand Strategist Gail Guge added, “At Wilkin Guge, we build brands by isolating and driving awareness of the characteristic that makes a brand unique. Phoenix Motorcars has huge brand potential as a producer of high quality, environmentally-friendly electric vehicles. It’s well-positioned to change the future of transportation.”
The zero-emission, all-electric sport utility truck (SUT) was featured last Sunday on Ed Begley’s new docu-soap Living With Ed on HGTV. As the only CARB-certified, freeway-speed electric vehicle manufacturer ready for production, Phoenix Motorcars is currently taking pre-sale orders for its NanoSafe™-powered SUT. It can carry five passengers and a full payload for up to 130 miles, reaching 95 m.p.h., on a battery that takes less than 10 minutes to charge.
Phoenix Motorcars’ 2007 market strategy targets operators of fleet vehicles, such as public utilities, public transportation providers and delivery services. This market presents a significant opportunity as there are more than 200,000 fleet vehicles in the State of California alone, with an increasing number of fleet operators now seeking freeway-capable, zero-emission, all-electric vehicles. A limited number of vehicles will be available to consumers in 2007 with an expanded-consumer launch scheduled for 2008. Phoenix Motorcars will introduce a SUV model in late 2007.
For more information about Wilkin Guge Marketing, visit www.wilkinguge.com. For more information about Phoenix Motorcars, visit www.phoenixmotorcars.com.
About Wilkin Guge Marketing
Wilkin Guge Marketing is a full-service marketing firm that takes its clients Beyond BrandingSM through its proprietary ten-step Brandus OperandiTM process. Agency campaigns, featured on www.wilkinguge.com, include integrated research, brand identity, strategic planning, advertising, public relations, direct marketing, Web development and ongoing customer relationship management. Success is measured in aggressive client growth: When Brands Leap—Business BoundsTM.
About Phoenix Motorcars Inc.
Phoenix Motorcars Inc., a privately-held company headquartered in Ontario, Calif., has been an industry leader in the development of battery electric freeway speed vehicles since 2001. The mission of Phoenix Motorcars is to manufacture zero-emission vehicles including Sport Utility Vehicles to reduce the toxic emissions from the largest contributor to air pollution, personal automobiles. For additional information, visit www.phoenixmotorcars.com.
For photos, background information and fact sheets, visit the Phoenix Motorcars Media Resources section.
Contact:
Agency Contact:
Hillary Angel
Wilkin Guge Marketing
hangel@wilkinguge.com
909-390-1239
Company Information:
Bryon Bliss
Phoenix Motorcars
bryon@phoenixmotorcars.com
909-987-0815
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